• Application Deadline: Wed, 25 Oct 2023 00:00:00 GMT
• Position: Head of Market and Product Research


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience


• Location Lagos


• Job Field Data, Business Analysis and AI 
  

Mission

• The position is a pivotal role responsible for shaping a company's market strategies & product development based on comprehensive research and analysis.


• Lead our efforts to gain a deep understanding of the market, competition, and customer preferences.


• This role plays a critical part in guiding the company's decision-making processes and ensuring a competitive edge in the market.

Responsibilities

• Market Research: Conduct in-depth market research to identify trends, opportunities, and customer preferences relevant to the company's products or services.


• Competitive Analysis: Analyse competitors' products,strategies, and market positioning to inform product development and market strategy.


• Product Development: Collaborate with cross-functional teams to provide insights and recommendations for new product development or improvements to existing products.


• Data Analysis: Utilize data analytics tools and methodologies to gather and interpret market and customer data, providing actionable insights.


• Strategic Planning: Develop and implement strategic plans based on research findings to achieve business objectives and revenue targets.


• Team Leadership: Manage a team of researchers and analysts, setting goals, providing guidance, and ensuring the team's performance aligns with company objectives.


• Stakeholder Communication: Present research findings and recommendations to company executives and other stakeholders, influencing decision-making processes.


• Budget Management: Oversee the budget for research projects and ensure efficient allocation of resources.


• Market Positioning: Help define the company's market positioning and branding strategies based on market insights.


• Follow up on departmental strategy implementation


• Action plan. Consolidate company wide action plan

Qualifications

• Education: Bachelor's or Master's Degree in a relevant field such as Market Research, Business, Economics, or Statistics.


• Experience: Proven experience in market research, product research, or related roles, with several years of leadership experience.


• Analytical Skills: Strong analytical and data interpretation skills to derive meaningful insights from data.


• Leadership Abilities: Effective leadership and team management skills to lead a research team.


• Communication: Excellent communication and presentation skills to convey complex findings to non-technical stakeholders.


• Strategic Thinking: Ability to think strategically and use research insights to shape the company's direction.


• Industry Knowledge: Familiarity with the industry, market trends, and competitors.


• Technical Proficiency: Proficiency in data analysis tools and software, such as Excel, SPSS, or data visualization tools.


• Problem-Solving: Strong problem-solving skills to address complex market and product-related challenges.


• Adaptability: Ability to adapt to evolving market dynamics and technologies.