Digital Marketing Officer at Ascentech Services Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
4 years ago

Additional Details

Job ID
632
Job Views
195

Job Description



Responsibilities



  • create and upload copy and images for the organisation's website

  • write and dispatch email marketing campaigns

  • provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)

  • research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums

  • design website banners and assist with web visuals

  • communicate with clients, affiliate networks and affiliate partners

  • conduct keyword research and web statistics reporting

  • contribute to social media engagement and brand awareness campaigns

  • use web analytics software to monitor the performance of client websites and make recommendations for improvement

  • contribute to company and industry blogs and manage e-communications

  • assist with paid media, including liaising with digital advertising agencies

  • develop and integrate content marketing strategies

  • keep up to date with current digital trends

  • manage the contact database and assist with lead generation activities

  • Plans, executes, and measures experiments and conversion tests.

  • Collaborates with internal teams to create landing pages and optimize user experience.

  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points across Digital media platform and suggest best for the brand

  • Identifies critical conversion points and drop off points and optimizes user funnels.

  • Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.

  • SEO/SEM implementation to the best of satisfaction for the brands /campaign for drawing max mileage


Requirements



  • Mininum of 5years experince as Digital Marketing Officer is a MUST

  • strong verbal communication skills for articulating ideas to colleagues and clients

  • excellent written communication skills for producing high quality content

  • attention to detail and accuracy

  • the ability to work independently and flexibly

  • the capacity to prioritise and work across multiple projects

  • the ability to work as part of a team

  • organisational skills with the ability to deliver a high volume of quality work

  • creative skills for contributing new and innovative ideas

  • the ability to work well under pressure and meet deadlines


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