create and upload copy and images for the organisation's website
write and dispatch email marketing campaigns
provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
design website banners and assist with web visuals
communicate with clients, affiliate networks and affiliate partners
conduct keyword research and web statistics reporting
contribute to social media engagement and brand awareness campaigns
use web analytics software to monitor the performance of client websites and make recommendations for improvement
contribute to company and industry blogs and manage e-communications
assist with paid media, including liaising with digital advertising agencies
develop and integrate content marketing strategies
keep up to date with current digital trends
manage the contact database and assist with lead generation activities
Plans, executes, and measures experiments and conversion tests.
Collaborates with internal teams to create landing pages and optimize user experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points across Digital media platform and suggest best for the brand
Identifies critical conversion points and drop off points and optimizes user funnels.
Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
SEO/SEM implementation to the best of satisfaction for the brands /campaign for drawing max mileage
Requirements
Mininum of 5years experince as Digital Marketing Officer is a MUST
strong verbal communication skills for articulating ideas to colleagues and clients
excellent written communication skills for producing high quality content
attention to detail and accuracy
the ability to work independently and flexibly
the capacity to prioritise and work across multiple projects
the ability to work as part of a team
organisational skills with the ability to deliver a high volume of quality work
creative skills for contributing new and innovative ideas
the ability to work well under pressure and meet deadlines