• Application Deadline:
• Position: Demand Generation Specialist


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 4 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Responsibilities

• Develop and execute end-to-end demand generation strategies, utilizing a mix of channels such as email, content, social, and events.


• Collaborate closely with cross-functional teams to align marketing efforts.


• Create compelling marketing campaigns that drive interest, engagement, and conversions.


• Optimize website and conversion paths to maximize campaign performance.


• Leverage marketing automation and tools for lead nurturing and management.


• Analyze campaign performance metrics to refine strategies and enhance ROI.


• Conduct market research to identify key segments and inform campaign targeting.


• Stay updated on industry trends and best practices to drive continuous improvement.

Requirements

• Bachelors degree in Marketing, Business, or related field; advanced degree preferred.


• [4+] years of proven experience in successful demand generation, preferably within SaaS or tech.


• Proficiency in marketing automation platforms (e.g., Semrush, HubSpot,)


• Strong analytical skills with the ability to derive insights from data and drive optimization.


• Exceptional communication skills, both written and verbal.


• Results-oriented mindset with a focus on achieving and exceeding targets.


• Creative thinker who thrives in a collaborative environment.