• Application Deadline: Thu, 30 Nov 2023 00:00:00 GMT
• Position: Digital Content Creator


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Position Overview

• As a Digital Content Creator, you are responsible for developing, producing, and curating a wide range of digital content for our online platforms, with a focus on engaging and resonating with the target audience.


• Your role involves content creation, strategy, and an understanding of digital marketing to drive engagement and reach broader online audiences.


• This is an opportunity to work in a fast-paced environment where you get to grow exceptionally.

Key Responsibilities

Content Strategy:

• Develop and implement a content strategy that outlines goals, target audience, content calendar, and distribution channels.


• Identify trending topics and keywords to inform content creation.

Content Creation:

• Produce and edit various forms of digital content, including articles, blog posts, videos, infographics, and social media posts.


• Ensure content aligns with the brand's voice, messaging, and audience preferences

SEO Optimization:

• Optimize digital content for search engines (SEO) to improve visibility and ranking in search results.


• Utilize keyword research and on-page SEO techniques.

Social Media Management:

• Manage and curate content for various social media platforms to engage and grow the audience.


• Develop social media campaigns and monitor their performances.

Audience Engagement:

• Respond to comments, messages, and user-generated content to foster a sense of community and interaction.


• Encourage discussions and feedback on digital platforms.

Content Analytics:

• Monitor and analyze the performance of digital content using analytics tools.


• Adjust content strategies based on data insights and audience behavior.

Content Calendar Management and Collaboration:

• Develop and maintain a content calendar that outlines the publication schedule and content themes.


• Utilize content calendar for efficient productivity.


• Collaborate with other team members, such as graphic designers, videographers, and marketing specialists, to create comprehensive content.

Platform Expertise:

• Stay updated on the latest trends, features, and algorithm changes on digital platforms and adjust strategies accordingly.

Requirements

• A Bachelor's Degree in Mass Communication, Marketing or a related field.


• Minimum of 3 years of experience as a Digital Content Creator


• An in-depth understanding of the hospitality and bedding industry


• A relevant Experience as a content creator in the hospitality and beddings industry is an advantage.


• Strong writing and editing skills


• Familiarity with social media trends and platforms.


• Proficiency in using various content creation and management tools, such as content management systems (CMS), graphic design software, video editing software, and social media platforms.


• Proficiency in creating and editing multimedia content, including videos, images, infographics, and graphics.


• Skills in developing and implementing a content strategy that outlines goals, target audience, content calendar, and distribution channels.


• A creative mindset and the ability to generate new ideas for engaging and visually appealing content.


• Strong communication and collaboration skills.