• Application Deadline: Fri, 3 Nov 2023 00:00:00 GMT
• Position: Digital Marketer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• City Lekki


• Job Field Media / Advertising / Branding 
  

Job Description

• Develop and execute comprehensive digital marketing campaigns across various channels, including website, social media, email, SEO, and content marketing, to promote our travel products and services.


• Create a content calendar with travel content for corporate clients.


• Identify partnerships with corporate organizations for IG live and LinkedIn.


• Conduct market research to identify target audience preferences, industry trends, and competitor analysis, and utilize insights to optimize marketing strategies.


• Optimize website content and landing pages to improve search engine rankings, organic traffic, and conversion rates.


• Plan and manage paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels to increase brand visibility and reach targeted audiences.


• Implement social media marketing initiatives to enhance brand awareness, engagement, and followership on platforms like Facebook, Instagram, Twitter, and LinkedIn.


• Utilize email marketing tools to create and implement effective email campaigns, newsletters, and automated workflows that drive customer engagement and lead generation.


• Monitor and analyze key performance metrics, including website traffic, conversion rates, click-through rates, cost per acquisition, and ROI, to track campaign effectiveness and make data-driven recommendations for optimization.


• Collaborate with cross-functional teams, including designers, content creators, and developers, to create captivating digital assets aligned with marketing objectives.


• Stay updated on industry trends, emerging technologies, and digital marketing best practices to ensure our travel company remains competitive and innovative.


• Develop high-quality, engaging, and SEO-friendly content for various channels, including website pages, blog articles, social media posts, email campaigns, and marketing collateral.


• Conduct thorough research on travel-related topics, trends, and destinations to produce informative and captivating content that resonates with our target audience.


• Ensure all content is optimized for search engines, follows brand guidelines, and maintains a consistent tone and style.


• Collaborate with internal stakeholders to gather input, insights, and feedback to shape content ideas and ensure accuracy and alignment with brand messaging.


• Edit and proofread content for grammar, style, and tone consistency, ensuring it is error-free and meets our high-quality standards.


• Monitor content performance, engagement metrics, and user feedback to refine content strategies and continuously improve content effectiveness.


• Stay informed about industry trends, customer preferences, and emerging content formats to bring innovation and creativity to our content offerings.

Requirements

• Interested candidates should possess a Bachelor's Degree in relevant fields.