• Application Deadline:
• Position: Content and Community Marketing Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Qualifications

• A Bachelor's degree in Marketing, Communications, Journalism, or a related field. 


• Proven experience in content marketing, community management, or a related field, preferably in a B2B or B2C environment.


• Demonstrated success in developing and implementing successful content strategies that drive engagement and brand awareness.


• Strong writing and editing skills with an eye for detail and the ability to create content tailored to various target audiences.


• Proficiency in using content management systems (CMS) and social media management tools.


• Excellent communication and interpersonal skills with the ability to build and maintain strong relationships with diverse stakeholders.


• Data-driven mindset with the ability to analyze metrics and derive actionable insights to optimize content and community engagement efforts.


• Creative thinker with a passion for innovative marketing strategies and community building.


• Familiarity with SEO best practices and a solid understanding of digital marketing principles.

Job Role

• Develop and execute a comprehensive content marketing strategy that aligns with the company's overall marketing objectives.


• Create engaging and valuable content, including blog posts, videos, social media content, and other multimedia formats.


• Manage the content calendar and ensure timely delivery of high-quality content across all channels.


• Monitor and analyze content performance metrics and make data-driven decisions to optimize content for maximum impact.


• Build and nurture an active online community through various social media platforms, forums, and other relevant channels.


• Engage with the community by responding to comments, messages, and inquiries, and foster a positive brand image through active participation.


• Collaborate with cross-functional teams, including marketing, sales, and product, to ensure content and community initiatives are aligned with business goals.


• Stay updated on industry trends, content marketing best practices, and community engagement strategies to continuously improve our approach.


• Develop and maintain relationships with key influencers and community advocates to expand brand reach and enhance community engagement.


• Coordinate and execute community events, webinars, and other online/offline activities to encourage participation and brand loyalty.