• Application Deadline: Thu, 23 Nov 2023 00:00:00 GMT
• Position: Product Manager, Savings Account


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Banking  , Sales / Marketing / Retail / Business Development 
  

Job Summary

To own and deliver the Liability and Revenue projections on all savings accounts through collaborations, effective communications and stakeholder engagement.

Responsibilities

• Provide sales teams with the necessary technical expertise to enable them sell the banks’ savings products e.g printed & electronic materials-fliers, presentations, proposals


• Accountable for the comprehensive, end-to-end management of the savings product portfolio including product development, product marketing (in conjunction with MCIR), business development, product analysis, pricing, and profitability analysis, etc.


• Develops product sales and marketing strategy (in conjunction with MCIR) to ensure achievement of product sales and volume budget across all Clusters/Zones.


• Implement Bank-wide go-to-market strategy for new savings products initiatives, working with all relevant departments / stakeholders to drive execution.


• Prepares product marketing strategy, consumer segmentation, product positioning, objectives, and lifecycle recommendations to achieve overall business goals.


• Monitors sales impact & profitability of marketing expenditures – both on BAU and special campaigns.


• Conducts regular product & market research to determine product sales / market penetration potential across Clusters/Zones; develops and disseminates sales & marketing strategies to leverage opportunities & improve performance.


• Regularly reviews market & consumer trends to uncover new product opportunities across Clusters/Zones, disseminates identified insights in a timely manner for execution


• Identifies new market opportunities, directing RCHs & other marketing teams, appropriately to ensure these are fully leveraged to grow sales and volume


• Acts as primary product liaison with Clusters/Zones ensuring:
  
  
  
  • timely & regular communication on product performance
  
  
  • timely & regular communication on product / market changes 
  
  
  • relevant product, market insights & identified Area opportunities are presented
  
  
  • successful execution and monitoring of product marketing campaigns
  
  
  
  


• Conducts Branch/Cluster webinars, meetings, visits, and joint customer calls to obtain market feedback and understand peculiarities of local operating environment 


• Routinely attends Zonal Directorate planning / business review meetings-MPR

Analyses escalated area sales challenges, proffers alternative solutions, implements recommendations that ensure achievement of product performance targets

Required Knowledge, Skills & Abilities

• Product- knowledge and training


• People management skills


• Business development skills


• Brand management skills


• Facilitation skills


• Communication skills, 


• Selling skills


• Negotiating skills


• Interpersonal skills 


• Data driven decision making

Supervisory Skills

• Interpersonal skills 


• Decision making skills


• Visionary

Generic Skills

• Organizational skills


• IT


• Analytical skills