Job Description
Summary
- Marketing executives develop and oversee marketing campaigns to promote products and services.
- The role of a marketing executive shall encompass creative, analytical, digital, commercial, and administrative responsibilities.
- The role details will vary depending on the target needs to be met.
- Executives shall work closely with other employees in advertising, market research, production, sales, and distribution.
Key Responsibilities
- Marketing executives shall oversee many aspects of a campaign throughout the entire lifespan of a product, service, or idea. As such executives should have a great deal of responsibility early on and will be required to manage their time and duties themselves.
These responsibilities include:
- Overseeing and developing marketing campaigns to meet set targets.
- Conducting research and analyzing data to identify and define audiences
- Devising and presenting ideas and strategies.
- Promotional activities
- Compiling and distributing financial and statistical information
- Writing and proofreading creative copy
- Maintaining websites and looking at data analytics if required by management
- Organizing events and product exhibitions with the rest of the organizing team.
- Updating databases and using a customer relationship management (CRM) system
- Coordinating internal marketing and an organization’s culture.
- Monitoring performance
- Managing campaigns on social media.
Requirements
- Candidates should possess HND / B.Sc Degrees with 1 - 3 years relevant work experience.
Critical skills for marketing executives:
- Good teamwork skills
- Communication skills and networking ability
- Adaptability
- Strong attention to detail
- Good organization and planning skills
- Creativity and writing skills
- Commercial awareness
- Numerical skills
- IT skills.