• Application Deadline:
• Position: Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Profile

Oversee all marketing operations of the company as well as develop and implement Marketing and Brand strategies.

Job Description

• Bring vision and marketing mindset that inspires the confidence and collaboration of the Brand and Marketing team members


• Participate in the development of short-term and long-range plans and budgets based upon broad organization goals and objectives.


• Understand the distinct products, market variances, geographical location etc and align strategies


• Set the positioning, marketing tone and creative direction to build Wakanow’s brand


• Identify, capture and capitalize on Wakanow’s key strengths, differentiators, and value propositions


• Develop a plan of action that deploys appropriate marketing tactics to create and leverage opportunities, motivate prospective clients and generate new business


• Build a creative, cost-effective plan to increase brand awareness with the right prospect, influencer and client audiences in each market


• Draw upon a strategic mix of cost-effective options to create a regular rhythm of compelling, clear, consistent content and authentic communication with all target audiences across website, social media, traditional media, event, collateral, and sales proposal platforms


• Collaboratively develop a thought leadership and strategic relations plan that leverages Wakanow’s unique value propositions to create real and perceived value for clients, prospects, influencers and media outlets


• Define and track progress against success metrics for marketing and business development programs


• Formulate and implement business plans, tactics and strategies to capitalize on business growth opportunities.


• Provide efficient, effective operations to meet short-term objectives and ensure long term growth and success


• Shape sales process and marketing initiatives with well-defined target markets, appropriate segmentation and specific target profiles


• Introduce and lead firm-wide adoption of a disciplined approach to managing the sales pipeline and client cultivation processes, working with associates to understand the various stages, needs/desires at each stage, and how to help move a prospect along their decision-making journey


• Secure brand loyalty and trust by seeking and consistently delivering on the company’s brand promise and experience

Requirements

• Strategic Planning & Management


• Business Development


• Commercial Awareness


• Client management


• Marketing Analysis


• Leadership skills


• Good oral and written communication skills


• Strong influencing skills


• Relationship management