Leverage in-depth market research and create detailed journey/route maps to maximize secondary channel coverage in your assigned region.
Create and submit monthly/quarterly sales projections in accordance with Annual sales target and agree sales and marketing objectives for the year with the Head of Sales.
Design and execute trade promotion and marketing campaigns and determine channel growth strategies.
Drive sales across all regional sales through your sales team to achieve all sales, availability and visibility goals.
Ensuring a healthy return on investment for all primary channel partners through the maximization of secondary channel sales within their respective territories by identifying and recruiting distributors in their respective areas.
Keep track of your distributors' turnover and stock levels monthly to make sure all of our SKUs are stocked and that your distributors meet their monthly goals.
Monitor and manage the cost of point-of-sale (POS) and promotional materials through optimal use.
Monitor the distributors across the region, for their storage practices and facilities to ensure zero spoilage.
Establish strong relationships and collaborate closely with all distributors within your area to optimize their sales volume and avoid loss of sales personnel.
Ensure that all marketing and promotional activities in across the regions are in line with ABP and implemented promptly and on budget.
Create and implement a plan of action for the monthly goal.
Assist in the recruiting, training and development of sales Roles
Advise senior management of competitive pricing, promotions, sales trends and other competitive activity as well as a reasonable action
Acquire new accounts and new distribution outlets across the regions
Monitor retail outlets performance and advise management on brand sales to facilitate growth opportunities.
Qualifications
6+ years of sales and operations management experience, with a minimum of 3 years experience as a manager.
Networking abilities and the capacity to form strategic alliances.