Merchandiser at British American Tobacco

Job Overview

Location
Lagos, Kebbi
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
64774
Job Views
126

Job Description



Role Positioning and Objectives



  • You will be a member of the Trade Marketing & Distribution department, which is responsible for the implementation of the route to market strategy.

  • This includes ensuring product availability, visibility, volume, margin, quality, and retail pricing are properly implemented and monitored.

  • The job is also about identification of new opportunities and the initiation, development, and deployment of trade programmes.


What You Will be Accountable For

Your day-to-day activity is to:



  • Ensure the effective and efficient execution of marketing activities in the defined territory and extended coverage area

  • Serve as part of a ‘Tactical Response Team’, positioned to address situations arising within the market, as well as business needs. In this regard, direction to be provided by Area Manager, TMDM or Regional Manager

  • Execute basic TM&D activities in the outlets located within the territory in order to meet company objectives as described in the cycle plan (visibility, availability, freshness, consumer contacting etc)

  • Achieve volume and distribution targets through direct selling (Top-up stock), management of the rural wholesale customer and monitoring of van sales.

  • Improve the company’s corporate image by operating at the highest business ethics, environmental, health and safety standards using the IMP as a guide


Your People Responsibility will be:



  • Supporting Rural wholesale business expansion by providing Trade marketing support for the DSS rep attached.

  • Engaging local government officials, transport/ traffic agencies and other stakeholders to avoid disruption of BAT operations in the defined rural territory.

  • Supporting Van Reps to achieve high performance by developing new routes and giving TM&D support to existing outlets.


Essential Experience, Skills and Knowledge



  • Candidate must have an OND / HND qualification from any reputable polytechnic.

  • Should have basic Selling, negotiation and influencing skills.

  • Knowledge of developing and maintaining relationships with consumers, retailers and semi wholesaler

  • Knowledge of redistribution concept, business reporting and communication

  • Fluency in English

  • Driving Skills

  • Knowledge of Rural towns and road networks is desirable

  • Understanding of the local languages in territory is a plus.


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