• Application Deadline: Thu, 30 Nov 2023 00:00:00 GMT
• Position: Ecommerce Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 - 9 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Responsibilities:

• Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting


• Develop and implement ecommerce strategy in order to improve website performance


• Work with developers to improve website speed


• Work wth the marketing team or manage digital marketers in order to improve quality and traffic acquisition


• Re-Platforming website to new CMS, making website mobile capable


• Research market in order to discover new trends and technologies in order to improve website performance


• Analyse various data in order to deliver data driven strategies in order to deliver top performance and achieve kpis


• Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media


• Develop content calendar and oversee website uploads and landing pages development


• Report on performance

Skills, Knowledge and Experience:

• Minimum 3 to 9 years’ experience in a similar role


• Bachelors’ degree in Digital Marketing or related field.


• Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels.


• Confidence developing and overseeing retail and eCommerce-focused digital marketing strategies.


• Excellent understanding of UX, web design, customer flow and web analysis.


• Confidence in traffic analysis, reporting tools and optimisation.


• Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools.


• Understanding and experience in, UX, Adobe Photoshop, InDesign, Dreamweaver and Google Analytics


• High proficiency in relevant tools, Adobe Photoshop, InDesign, Dreamweaver and Google Analytics.


• Broad experience of attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation.


• Strong MarTech background, with experience managing marketing and tech teams