• Application Deadline:
• Position: Full Stack Marketing Associate (Contract)


• Job Type Contract


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

About the Role

Klasha is seeking a highly motivated and experienced Full Stack Marketing Associate to lead the marketing function on a contract basis. The ideal candidate is a versatile marketer, with a focus on growth, capable of working both independently and as part of a small team in a Seed-stage startup environment. In this role, you will play a crucial role in shaping Klasha's marketing strategy, brand voice, and customer acquisition efforts.

Key Responsibilities

• Marketing Strategy: Develop and execute Klasha's marketing roadmap, aligning it with the company's objectives.


• Brand Development: Craft and maintain the company's brand voice to ensure effective communication with customers and partners.


• Customer Acquisition: Lead all aspects of growth marketing to drive customer acquisition and engagement.


• Content Development: Collaborate with senior management to position Klasha and create content that supports the sales team.


• Marketing Playbook: Create a comprehensive marketing playbook for the company.


• Employer Branding: Collaborate with the Talent team to build a compelling employer brand.


• Agency and Partner Management: Manage agency relationships and partnerships to maximize marketing efforts.


• Local Market Understanding: Understand and execute marketing strategies tailored to local market conditions.


• Goal Setting and Monitoring: Establish, monitor, and report on marketing team goals and key performance indicators (KPIs).


• Process Automation: Implement and refine internal marketing processes for efficiency.


• Communication: Organize and lead departmental communications to ensure alignment and coordination.


• Consumer Insights: Analyze consumer behavior and develop customer personas.


• Market Analysis: Conduct market analysis to assess Klasha's position in an ever-changing environment.

Qualifications

• 3+ years of proven experience in leading a marketing function, preferably in fintech or related domains.


• A well-rounded marketer with a growth mindset, capable of overseeing an omnichannel marketing function.


• Proficiency in demand generation strategies.


• Automation and analytics expertise, with knowledge of relevant tools.


• Strong verbal and written communication skills, with the ability to make data-driven recommendations.


• Exceptional relationship-building skills to win the trust of external and internal partners.


• High level of determination and tenacity.