• Application Deadline:
• Position: Brand Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

What you’ll do

• Manage and contribute to the execution of day-to-day marketing deliverables, deadlines and targets


• Execute overall marketing strategies including but not limited to; performance analysis, ROI, competitive analysis


• Manage the marketing team.


• Ensure that marketing operations, branding, communications are unified and reflect the business tone of voice.


• Implement targeted marketing campaigns that will drive customer engagement and bring commercial results.


• Establish and improve the position of our products within the market.


• Work with the team to prioritize and implement marketing and revenue growth efforts - establish a growth mindset and build a data-driven culture in the marketing team.


• Implement strategic development for all marketing activities and manage all marketing channels.


• Manage and build a customer CRM/leads database.


• Build relationships and coordinate with external partners and agencies.


• Organizing and managing events, sponsorships, for the purpose of enhancing brand exposure


• Ensuring efficient utilization of resources for marketing activities through the creation and management of brand budget.


• Developing and maintaining brand guidelines to ensure consistent branding across touchpoints and marketing materials.


• Conducting market research if and when necessary.

What you'll need

• 5+ years experience working in marketing with at least 3 years experience leading a team


• A bachelor’s degree from a reputable educational institution (a degree in a marketing discipline is preferred)


• Proven experience working in a fintech start-up or banking & finance environment


• Significant experience in driving customer adoption, user acquisition and growth experience with consumer facing digital products and services.


• Experience executing and or managing performance marketing campaigns


• Ability to fully understand our product and our target audience.


• Experience with managing and scaling marketing initiatives, identifying decision-makers, and a consistent track record of hitting and exceeding quotas.


• Strong analytical skills to monitor, measure and report on the KPIs behind marketing plans.


• Excellent communication and creative problem solving skills.


• Ability to multitask, be proactive and prioritize tasks as needed.


• High performance and growth mindset at the forefront of everything you do.

Good to have

• Agile environment experience


• Experience working with CRM tools


• Digital marketing experience and knowledge of good SEO practice


• B2B marketing experience


• copywriting skills


• Email marketing/lead generation


• Social media


• Event planning/project coordination

Benefits

Here’s just some of our perks:

• Medical cover


• PTO


• Work tools


• We invest in our employees through career development & opportunities