Marketing Operations Manager at U-Connect Human Resources Consulting

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
65056
Job Views
157

Job Description



Key Responsibilities



  • Administer and optimize marketing automation tools (e.g., HubSpot, Marketo, or equivalent).

  • Develop and execute marketing campaigns, including email, social media, and online advertising.

  • Coordinate campaign lifecycle management with CX and Sales Data Management.

  • Implement data privacy and compliance best practices (e.g., NDPR).

  • Streamline marketing processes to improve efficiency and effectiveness.

  • Identify bottlenecks and implement solutions to enhance productivity.

  • Generate regular reports on marketing performance, including key metrics, KPIs, and ROI.

  • Work closely with sales, product, and IT teams to align marketing efforts with broader organizational goals.


Required Qualifications



  • Bachelor's Degree in Marketing, Business, or a related field (master’s degree preferred).

  • Must have over 5 years experience in marketing operations, marketing automation, or a related role in the Middle East and Nigeria.

  • Proficiency with marketing automation and CRM software.

  • Strong analytical skills and data-driven mindset.

  • Excellent project management and organizational skills.

  • Certifications in marketing automation platforms are advantageous.


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