• Application Deadline: Tue, 7 Nov 2023 00:00:00 GMT
• Position: Head, Marketing Department


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Imo


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Description

• The Head, Marketing Department will lead all marketing initiatives and activities of the company.


• He will oversee the development and implementation of comprehensive marketing strategies, campaigns, and initiatives to drive foot traffic, generate revenue, and increase on-site conversion.


• He will oversee the development and implementation of the new product’s marketing and promotion activities – both direct and mass marketing programmes.


• He will provide actionable insights and market intelligence to grow the company’s sales and revenues.

Key Roles and Responsibilities

• Establish and implement monthly, quarterly, and annual marketing and sales budgets.


• Develop and implement digital and offline marketing initiatives, advertising campaigns and promotional activities.


• Develop and track web and online platforms usage metrics and indicators.


• Conduct market research for identification of opportunities for event catering.


• Conduct research for opportunities at higher institutions’ matriculations, convocations, and student week activities for temporary sales point.


• Liaise with stakeholders and potential clients to promote brand image.


• Build customer relationship management and email databases.


• Conduct programmes for generation of customer feedbacks and insights.


• Work closely with the operations and outlet teams to ensure alignment of marketing and sales goals and activities.


• Measure performance of all marketing programs and communicate results to management.

Qualifications

• Bachelor's Degree in Marketing, Communication, Business Administration, or a related discipline.


• Minimum of 3 years’ experience in an executive position.


• Highly experienced in marketing digital products and services.


• Strong design and analytical skills.


• Strong social media marketing skills.


• Strong managerial skills with proven track record in delivering targets.


• Strong verbal and written communication skills.