• Application Deadline:
• Position: Digital Marketing Executive


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• City Lekki


• Job Field Media / Advertising / Branding 
  

Job Description:

• Landwey Investment Limited is seeking a Digital Marketing Executive with a strong background in SEO (Search Engine Optimization) and email marketing.


• The ideal candidate will be responsible for optimizing our online presence and leveraging email campaigns to engage with our target audience effectively.


• If you are passionate about digital marketing, have a strong understanding of SEO best practices, and can create compelling email campaigns, we'd love to hear from you.

Key Responsibilities:

Digital Strategy:

• Develop and execute a comprehensive digital marketing strategy aligned with the company's objectives.


• Stay current with industry trends and emerging digital marketing technologies, and recommend strategic improvements.

SEO Strategy:

• Develop and execute an effective SEO strategy to improve the company's online visibility and rankings on search engines.


• Conduct keyword research, on-page and off-page optimization, and technical SEO audits.


• Monitor and report on SEO performance, making data-driven recommendations for improvements.

Email Marketing:

• Plan and execute email marketing campaigns, including designing, segmenting, and tracking email campaigns.


• Develop engaging email content, subject lines, and calls to action to improve open rates and click-through rates.


• Analyze email campaign performance and adjust strategies for continuous improvement.

Content Creation:

• Collaborate with the creative team to create SEO-optimized content for the company's website and blog.


• Ensure that content aligns with SEO best practices and drives organic traffic.

Analytics and Reporting:

• Monitor and analyze website traffic, email engagement, and other digital marketing KPIs.


• Generate regular reports on SEO and email marketing performance, providing insights and recommendations.

Paid Advertising:

• Oversee paid advertising campaigns on platforms such as Google Ads, social media, and display networks.


• Manage budgets, optimize campaigns, and track ROI.

Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, or a related field.


• Proven experience in digital marketing, with a minimum of 3 years in a similar role.


• Strong leadership and team management skills.


• Extensive knowledge of SEO, email marketing, content marketing, and paid advertising.


• Proficiency in digital marketing tools and analytics.


• Exceptional analytical and problem-solving abilities.


• Excellent written and verbal communication skills.


• Proven ability to drive ROI and meet business objectives.


• Creative thinking and innovation in marketing strategies.