• Application Deadline:
• Position: Branding & Partnership Officer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

JOB SUMMARY:

• This role responsibilities include analyzing consumer insights, crafting plans for our creative team and developing guidelines to promote our company across various channels and drive sales.

JOB RESPONSIBILITIES

• Conduct competitive research to identify our strengths and weaknesses


• Design promotional campaigns for new products and markets


• Develop our social media strategy


• Identifying potential partnership opportunities and collaboration areas


• Conducting market research and competitor analysis for partnerships


• Negotiating partnership agreements and contracts


• Managing and nurturing partner relationships


• Assess the performance of our advertising campaigns and events


• Analyze market trends and identify new opportunities and challenges


• Create guidelines that define our company’s voice both online and offline (including terminology and slogans)


• Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)


• Gather feedback from sales and analyze consumer behavior to define our company’s positioning


• Briefing and collaborating with creative teams.


• Leading ideation and brainstorming sessions.


• Generate leads and build relationships planning and organizing daily work


• Develop and implement territory action plan through comprehensive data analysis, and adjust sales techniques based on interactions and results in the field


• Identifying customer preferences to determine new and fast selling products at different location


• Finding leads and conducting the necessary follow-up to meet sales quotas.


• Communicate with customers to understand their requirements and need


• Offer solutions based on clients needs and capabilities


• Other tasks as may be assigned

KEY PERFORMANCE INDICATORS

• Conversion Rate


• Brand awareness growth rate


• Return on investment (ROI)


• Sales Revenue


• Sales Growth Rate


• Net promoter score


• Customer Lifetime Value


• Cost per lead


• Cost per conversion


• Bounce rate


• Followers growth rate

COMPETENCE REQUIREMENTS

• Experience working stakeholders to find win-win solutions


• Experienced/Skilled in Sales Partnership


• Ability to communicate, present and influence credibly and effectively at all levels of the organization


• Excellent knowledge of digital marketing


• Excellent project management skills


• Great presentation skills


• Proficient with MS Office


• Comfortable with handling data


• Detail-oriented with a strong work ethic


• Computer proficiency is critical.


• An outgoing individual is an excellent fit for this opportunity.


• Experience with SEO


• Strong research skills


• Experience working collaboratively with a creative department to conceive, create, and deliver outstanding creative communications products


• Creative thinker with an innovative approach to problem-solving.


• Ability to be flexible to handle multiple priorities.

QUALIFICATIONS & SPECIFICATION

• Bachelor’s Degree in Business Administration, Mass Communication, Marketing or related fields


• Prior experience in brand strategy, brand management, or marketing roles is preferred