• Application Deadline:
• Position: FMCG Brand Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Summary

• The Brand Manager has the responsibility to develop and execute marketing programs that increase brand identity and brand awareness.


• The person is expected to develop and execute brand strategies offline/traditional, digital, and paid social advertising programs for the business.


• He/she has the responsibility that the brand remains recognizable, up-to-date, and exciting to customers, promoting and changing the public perception of the brand(s).

Job Responsibilities

• Brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for short as well as long term.


• Carrying out market research to keep up to date with customer trends, as well as trying to predict future trends.


• Developing strategies and managing marketing campaigns across print, broadcast, and online platforms to ensure that products and services meet customers’ expectations and build the credibility of brands.


• Analyzing the success of marketing campaigns and creating reports.


• Creating and managing promotional collateral to establish and maintain product branding.


• Managing the budget for advertising and promotional items.


• Analyze brand positioning and consumer insights.


• Measure and report the performance of all marketing campaigns and assess ROI and KPIs.


• Monitor market trends, and research consumer markets and competitors’ activities.

Must-Haves

• Bachelor’s Degree/HND in any discipline from a reputable Institution.


• Experiences/Knowledge/Skills: (What experience brings success to this role)


• Minimum of 5 years’ Brand experience.


• Applicants with at least 7 years of FMCG experience in branding should


• Brand awareness - a clear understanding of brands and the marketing mix.


• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.


• Experience in identifying target audiences and devising effective campaigns.

Behavioral Competencies:

• Result Orientation


• Strong Bias for Action


• Team alignment


• Attention to detail

Skills:

• Relationship management skills


• A strong focus on results


• A high degree of business acumen


• Demonstrate the ability to think both analytically and creatively.


• Excellent communication skills.


• Product and Customer Knowledge