Content Creator / SEO Specialist at Data2Bots

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
65917
Job Views
100

Job Description



Job Summary



  • This role involves creating engaging and informative content for various digital platforms, optimizing content for search engines, conducting keyword research, and analyzing website performance.

  • The Content Creator/SEO Specialist should have a strong understanding of content creation, SEO best practices, and the ability to analyze and optimize content for maximum visibility in search engines.


Skills, Qualifications And Requirements



  • Bachelor's degree in Marketing, Communications, Journalism, or related field

  • Proven experience (minimum 3 years) in content creation and SEO, preferably in a corporate or agency setting

  • Strong writing skills with the ability to create high-quality content that is engaging, informative, and optimized for search engines

  • Knowledge of SEO best practices, including keyword research, on-page and off-page optimization, and technical SEO

  • Familiarity with SEO tools, such as Google Analytics, Google Search Console, and SEO keyword research tools

  • Understanding of website analytics and ability to analyze data to make data-driven decisions

  • Experience with content management systems (CMS) and basic HTML

  • Excellent communication skills, both written and verbal

  • Ability to work independently and collaboratively in a fast-paced environment

  • Strong time management and organizational skills to manage multiple projects and meet deadlines

  • Familiarity with IT consulting industry and related technologies is a plus


Responsibilities



  • Develop a content strategy and conforms and set out to achieve company goals

  • Research and come-up with creative content that can enhance the effectiveness of Data2Bots online content

  • Plan, design, create, and publish relevant content based on company's objectives and user needs, with focus on usability as well as eye-catching graphics and words

  • Create high-quality, engaging, and informative content for various digital platforms, including blogs, website pages, video creation on social media, and other marketing materials

  • Conduct keyword research to identify relevant keywords and topics for content creation

  • Optimize content for search engines, including on-page and off-page optimization techniques

  • Monitor and analyze website performance using SEO tools and provide recommendations for optimization

  • Collaborate with the marketing team to develop and implement SEO strategies to drive organic traffic and improve search engine rankings

  • Stay up-to-date with SEO best practices, industry trends, and search engine algorithm changes

  • Conduct competitor analysis and research to identify opportunities for content optimization and improvement

  • Collaborate with internal stakeholders, including subject-matter experts and the marketing team, to gather input and insights for content creation

  • Proofread and edit content for accuracy, grammar, and adherence to brand guidelines

  • Provide regular reports and updates on SEO performance and content metrics to the marketing team and senior management

  • Any other responsibilities may be assigned


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