Video Content Strategy: Develop and execute a comprehensive content strategy that aligns with the organization's goals and target audience, encompassing websites, blogs, videos, mobile, social media, and more.
Video Content Creation: Write, review, edit, and publish video content, ensuring it is tailored for different platforms, such as websites, email, and social media, and adheres to SEO best practices.
Search Engine Optimization: Leverage SEO knowledge to create content that enhances the organization's online visibility, ranking, and reputation as an industry leader.
Multimedia Production: Oversee the development and production of various digital content formats, including video, and provide creative direction to videographers.
Script Development: Take responsibility for script development, ensuring alignment with client needs and project feasibility.
Video Production: Manage in-house and on-location video shoots, including lighting, shot composition, and audio, ensuring high-quality production.
Editing: Oversee the editing and post-production process to deliver compelling and polished digital content.
Distribution: Implement content distribution strategies and channels to maximize reach and engagement with the target audience
Training and Supervision:Supervise, train, and provide work direction to videographers, ensuring high-quality video production.
Technology Advancement: Stay informed about new and emerging technologies and develop strategies for their integration into the organization's content production.
QUALIFICATIONS:
Bachelor's degree in Communications, Journalism, Marketing, or a related field (Master's degree is a plus).
7+ years of experience in digital content production, with a focus on content strategy, SEO, and multimedia production.
Proven expertise in creating and optimizing content for different digital platforms with examples of high performing video content.
Strong storytelling and creative writing skills.
Proficiency with video production, editing software, and equipment.
Understanding of SEO best practices and digital marketing trends.
Experience in supervising and training teams.
Exceptional project management and organizational skills.
Strong knowledge of emerging technologies in the digital content space.