• Application Deadline: Wed, 13 Dec 2023 00:00:00 GMT
• Position: Brand Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 - 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

JOB DESCRIPTION

• Analyze brand positioning and consumer insights


• Shape and communicate our vision and mission


• Translate brand elements into plans and go-to-market strategies


• Manage a team of marketing people working on brand initiatives


• Lead creative development to motivate the target audience to “take action”


• Measure and report the performance of all marketing campaigns, and assess ROI and KPIs


• Monitor market trends, research consumer markets and competitors’ activities


• Oversee new and ongoing marketing and advertising activities


• Monitor product distribution and consumer reactions


• Devise innovative growth strategies


• Align the company around the brand’s direction, choices and tactics

SKILLS AND REQUIREMENT

• Proven working experience as a Brand Manager 


• Degree in marketing or a related field


• Proven ability to develop brand and marketing strategies and communicate recommendations to executives


• Experience in identifying target audiences and devising effective campaigns


• Excellent understanding of the full marketing mix


• Strong analytical skills partnered with a creative mind


• Data-driven thinking and an affinity for numbers


• Outstanding communication skills


• Up-to-date with the latest trends and marketing best practices