• Application Deadline: Mon, 27 Nov 2023 00:00:00 GMT
• Position: Assistant Brand Manager (FMCG)


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 3 - 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Position Overview

• As an Assistant Brand Manager, you will play a pivotal role in shaping the success of our brands in the Nigerian market.


• You will work closely with the Brand Manager to develop and implement marketing strategies that drive brand growth and market share.


• This position offers an exciting opportunity to contribute to the company's success in Nigeria's dynamic consumer goods industry.

Key Accountabilities

• Propose advertising strategies for branding & performance.


• Be able to proceed with strategic planning, budgeting & execution, according to clients' requirements.


• Be able to manage end to end campaign: set-up, launch, measure and optimize campaigns on Google, Facebook, Instagram, YouTube, TikTok & LinkedIn


• Be Google Ads Certified in Search, Shopping, Display & Video Advertising and have experience in an MCC environment for multiple & complex accounts.


• Contribute to all aspects of marketing activity, ensuring best practice marketing techniques, and communicating a clear promotional message.


• Create and issue promotional electronic newsletters (HTML & Text); become an ‘expert’ in what constitutes an effective email campaign.


• Maintain event website, apply SEO knowledge, and recommended ways to enhance user journey.


• Manage PPC campaigns, review results, and make recommendations.


• Utilise and manage digital tools (i.e., App, survey tool) to enhance campaigns.


• Manage the exhibitor promotional campaign and contribute to campaign strategy.


• Negotiate barter details with appropriate media partners and associations.


• Liaise with external suppliers (including PR companies, designers, online providers, data houses, registration companies, printers, photographers, and mailing houses).


• Support the implementation of research projects to review customer satisfaction and identify portfolio developments.


• Provide onsite support to ensure the smooth running of marketing-related activity (i.e., registration, press office, research, placement of branding and materials; sales stand).


• Have extensive expertise in Facebook Business Manager


• Be able to produce custom reports in Google Looker Studio


• Can present and create presentations.


• Be willing to follow the latest developments about Internet marketing techniques and practices.


• Have a strong work ethic.


• Be comfortable working under time pressure and strict deadlines.


• Be adaptable and flexible to a fast-moving environment.

Qualifications

• Bachelor's Degree in Marketing, Business, or a related field. An MBA is a plus.


• 3-6 years of marketing experience, Digital marketing experience is a must.


• Have at least 5 years of experience in digital marketing tools such as: Google Ads, social media, and Web Analytics


• Have solid experience with Google Ads Editor


• Strong analytical skills and proficiency in market research tools.


• Excellent communication and interpersonal skills.


• Creativity and the ability to think strategically.


• Results-oriented with a track record of achieving targets.


• Familiarity with the Nigerian market and consumer behaviour is a must.