• Application Deadline: Fri, 15 Dec 2023 00:00:00 GMT
• Position: Brand Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• City Ikeja


• Job Field Media / Advertising / Branding 
  

Description

• If you’re creative, have a strategic mind and have experience in implementing targeted brand campaigns, we’d like to meet you. As a Brand Manager you should be able to drive positive brand perception & brand equity across Taste Enhancers of our products via 360 degrees consumer connection,


• Managing a specialist integrated marketing ecosystem comprising a network of internal talent and external agency partners (Media, Creative, Experiential, PR, Digital and media Monitoring Agencies).

Responsibilities

• Analyze brand positioning and consumer insights


• Shape and communicate our vision and mission


• Translate brand elements into plans and go-to-market strategies


• Manage a team of marketing people working on brand initiatives


• Lead creative development to motivate the target audience to “take action”.


• Establish performance specifications, cost and price parameters, market applications and sales estimates


• Measure and report performance of all marketing campaigns and assess ROI and KPIs


• Monitor market trends, research consumer markets and competitors’ activities


• Oversee new and ongoing marketing and advertising activities


• Monitor product distribution and consumer reactions


• Devise innovative growth strategies


• Align the company around the brand’s direction, choices and tactics

Requirements

• Degree in Marketing or a related field


• Candidates with experience in the fast-moving consumer goods (FMCG) industry will be given preference.


• Proven working experience as Brand Manager orAssociate Brand Manager


• Proven ability to develop brand and marketing strategies and communicate recommendations to executives


• Experience in identifying target audiences and devising effective campaigns


• Excellent understanding of the full marketing mix


• Strong analytical skills partnered with a creative mind


• Data-driven thinking and an affinity for numbers


• Outstanding communication skills


• Up-to-date with latest trends and marketing best practices


• Candidates must reside in Lagos.