• Application Deadline: Sat, 4 Jun 2022 00:00:00 GMT
• Position: Demand Generation Manager, Clinical Services


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 5 years


• Location Lagos


• Job Field Media / Advertising / Branding  , Sales / Marketing / Retail / Business Development 
  

Job Summary

• The role is to Identify and present new revenue opportunities for the respective product line.


• You would also be responsible for short and long-term planning of campaigns and any activity that can drive revenue for the product line.

Job Description

• Develop and manage short and long term demand generation campaign plans to drive leads and the sales pipeline


• Manage all aspects of campaign strategy execution including persona definition, data segmentation, customer journey mapping


• Work closely with Sales in all global markets to align revenue and product goals to campaigns


• Create a marketing/sales funnel as a joint initiative to promote collaboration and increase engagement internally


• Work closely with Brand & Content and the Digital team to plan a content and roadmap strategy that supports sales objectives and business goals for the quarter, year, etc.


• Lead A/B testing strategies and execution across all channels


• Monitor and optimize campaigns and programs


• Know Reliance’s brand and the product line inside and out


• Work with Field Marketing to promote and leverage centralized assets


• Collaborate with a cross-functional team of professionals and other departments, and upper management to achieve strategic goals


• Identify new trends and tactics to encourage business growth


• Assure buy-in and budget support from senior leadership and stakeholders


• Be a subject matter expert in Reliance Health’s product line


• Measure and analyze campaign data for strengths, weaknesses, and shifts in the marketplace and adapt for improvement


• Deliver performance reports to leadership, other markets, and departments.

Job Qualifications / Experience

• Bachelor’s Degree in Medical, Marketing or Business discipline is preferred; a Master’s Degree is a plus


• Minimum of 5 years of experience working in a similar role and/or industry


• Experience working in a high-paced environment


• Excellent attention to detail and an intuitive eye for product needs beyond the obvious


• Experience developing a creative and effective strategy


• Ability to collaborate with cross-functional team members at all levels


• Ability to collect and interpret both qualitative and quantitative data


• Creative problem-solving skills


• Adaptable and willing to learn new techniques


• Strong oral and written communication skills


• Self-starter and excellent executor.