• Application Deadline: Thu, 30 Nov 2023 00:00:00 GMT
• Position: Digital Marketing Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Description

• Marketing Strategy Development: Create a comprehensive strategy aligned with firm goals, defining objectives, KPIs, and budgets.


• Content Creation: Develop engaging content for blog posts, articles, social media, email campaigns, and YouTube videos.


• Website Management: Oversee the website, ensuring it's up-to-date, user-friendly, and optimized for SEO.


• Social Media Management: Grow our presence on platforms like LinkedIn, Twitter, and Facebook, engaging with the audience regularly.


• Email Marketing: Plan and execute email campaigns to nurture leads, promote services, and share insights.


• Digital Advertising: Manage online campaigns (Google Ads, LinkedIn Ads) to increase visibility and drive website traffic.


• Analytics and Reporting: Monitor and analyze performance using tools like Google Analytics, providing regular reports.


• Branding: Maintain and enhance brand identity, ensuring consistency across all marketing materials.


• Lead Generation: Implement strategies to attract potential clients and build a robust prospect database.


• Market Research: Stay updated on industry trends, conduct competitive analysis, and gather customer insights.


• Event Promotion: Market training workshops, seminars, and consulting services through various channels.