• Application Deadline: Sat, 25 Nov 2023 00:00:00 GMT
• Position: Retail Marketer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 - 3 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Responsibilities

• Develop and execute marketing plans aligned with the microfinance bank's objectives, focusing on retail banking products and services.


• Collaborate with cross-functional teams to design and implement marketing campaigns aimed at acquiring and retaining retail customers.


• Utilize microfinance banking expertise to identify market trends, customer needs, and competitive landscape to enhance product offerings.


• Create compelling marketing materials, including brochures, presentations, and digital content, to promote retail banking products effectively.


• Conduct market research to identify opportunities for growth and innovative strategies to reach potential customers.


• Establish and maintain strong relationships with key stakeholders, including internal teams, clients, and external partners, to drive marketing initiatives.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Finance, or related field


• Proven experience not less than 2-3 years in retail marketing within the banking industry


• Strong understanding of consumer behavior, market dynamics, and financial products/services.


• Excellent communication and presentation skills.


• Ability to work collaboratively in a fast-paced environment and drive initiatives independently.


• Proficiency in marketing tools, CRM software, and analytics platforms.