• Application Deadline:
• Position: Digital Marketer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 4 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

JOB DESCRIPTION

Online Presence:

• Create and manage a consistent digital marketing experience & brand communication across all channels.


• Continually audit Company Websites to identify optimization opportunities, and information gaps and resolve them.


• Review and monitor proposed content for social media channels as developed by the Social Media Staff. Work with the team in developing content.


• Identify ways to increase engagement on Social Media Channels and build a community.


• Develop a system to ensure the company is listed on local and international online directories.

Campaign

• Create and execute all Campaigns across various Social Media Channels: including Facebook, Instagram, SEM, PPC, etc.


• Ensure campaigns have a strategy that promotes the Company’s products and services and a plan that leads to new business while retaining existing business.


• Conduct regular A/B tests to improve performance of all paid advertising.


• Measure and report on the performance of all campaigns.

Other

• Build & manage Email Marketing Lists and other Marketing Databases.


• Create content for landing pages and work with developers to optimize user experience.


• Create Detailed Weekly reports.


• Work as a key member of the Business Development team.


• Adhoc duties as assigned.

Requirements:

• Bachelor’s degree (Marketing, Communication, or related field).


• 4+ years relevant experience.


• Extensive Knowledge of Social Media Platforms and using social media as a tool to drive sales and engagement.


• Brand Marketing Experience.


• Excellent copywriting skills


• Working Knowledge of SEO techniques.


• Understanding of Google Analytics, with experience creating Accounts, Reports and setting Goals.


• Must be able to work with minimal supervision.