• Application Deadline:
• Position: Head, Marketing and Communications


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Description/Responsibilities

• Develop and execute comprehensive marketing and  communication strategies aligned with the bank's overall goals and objectives.


• Drive brand awareness and loyalty through creative campaigns, consistent messaging, and innovative approaches.


• Collaborate with cross-functional teams to ensure marketing efforts align with business goals and deliver measurable results.


• Lead, mentor, and inspire a team of marketing professionals, fostering a collaborative and high-performing environment.


• Oversee the product marketing team's efforts, ensuring effective positioning, promotion, and communication of banking products and services.


• Craft and maintain a strong brand identity that resonates with target audiences and reflects the bank's values and mission.


• Monitor market trends, consumer behavior, and competitor activities to adapt and refine branding strategies as needed.


• Develop and manage a comprehensive communications plan, encompassing both internal and external stakeholders.


• Oversee the creation of compelling content for various channels, including digital, print, social media, and events.


• Drive the bank's digital marketing initiatives, leveraging emerging technologies and platforms to enhance customer engagement and acquisition.


• Collaborate with IT and other relevant departments to implement innovative marketing technologies and tools.


• Lead the development and execution of strategic product marketing plans, ensuring alignment with business objectives and market demands.


• Collaborate closely with product managers to launch new products and services successfully, ensuring effective positioning, messaging, and promotion.


• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing and communication efforts.


• Regularly analyze campaign results and market trends, providing insights to the leadership team and recommending adjustments as necessary.


• Foster strong relationships with internal stakeholders, including senior management, product teams, and other business units.


• Represent the bank at industry events, conferences, and networking opportunities to enhance its market presence and influence.

Job Requirements

• Proven track record of developing and implementing successful marketing strategies that drive brand growth and customer engagement.


• Strong understanding of digital marketing trends, social media, and emerging technologies.


• Excellent leadership and team management skills, with the ability to inspire and mentor a diverse team of professionals.


• Exceptional written and verbal communication skills, with the ability to craft compelling narratives for various audiences.


• Analytical mindset with the ability to interpret data and insights to drive informed decisions.


• Strong interpersonal skills and the ability to collaborate effectively across departments.


• Demonstrated ability to thrive in a fast-paced, dynamic, and results-oriented environment


• First degree in a related field


• Advanced university degree (Master's degree or equivalent) in journalism, political science, communications, marketing or a related field)