• Application Deadline: Fri, 15 Dec 2023 00:00:00 GMT
• Position: Marketer (Laboratory Services)


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• City Surulere


• Job Field Sales / Marketing / Retail / Business Development 
  

Responsibilities

• Develop and implement strategic marketing plans to effectively promote laboratory services and drive customer engagement.


• Identify and target key customer segments, collaborating with the sales team to maximize outreach and conversion.


• Utilize various marketing channels, including digital platforms, social media, and traditional channels, to reach and engage potential customers.


• Craft compelling marketing materials, including brochures, presentations, and online content, to showcase the laboratory's capabilities.


• Establish and nurture relationships with healthcare professionals, clinics, and other potential clients to increase referral business.


• Plan and coordinate promotional events, conferences, and outreach programs to enhance the laboratory's market presence.


• Analyze market trends and customer feedback to provide insights for refining marketing strategies.

Requirements

• A Degree in Marketing, Business, or a related field.


• Proven experience in marketing, specifically within the healthcare or laboratory services sector.


• Strong understanding of marketing principles, strategies, and tactics.


• Excellent communication and interpersonal skills.


• Demonstrated ability to create persuasive and impactful marketing content.


• Results-oriented with a focus on driving customer acquisition and revenue growth.


• Familiarity with laboratory services and the healthcare industry is highly desirable.v