Job Description
Position Summary
- As a business development officer, you'll identify new business opportunities in order to generate revenue, improve profitability and help the business grow.
- Your work can involve careful strategic planning and positioning in the appropriate markets, or enhancing the operation of the business, position or reputation in some way.
- You are also responsible for maintaining a brand’s online presence and sales by working on various marketing campaigns this includes researching, strategizing with other professionals and creating content for successful campaigns.
Essential Duties and Responsibilities
- Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets.
- Seek out the appropriate contact in an organisation.
- Generate leads and cold call prospective customers.
- Meet with customers/clients face to face or over the phone.
- Foster and develop relationships with customers/clients.
- Understand the needs of your customers and be able to respond effectively with a plan of how to meet these.
- Think strategically - seeing the bigger picture and setting aims and objectives in order to develop and improve the business.
- Work strategically - carrying out necessary planning in order to implement operational changes.
- Draw up client contracts - depending on the size of company, this task may be completed by someone else or agreements may not be as formal.
- Have a good understanding of the businesses' products or services and be able to advise others about them.
- Ensure staff are on board throughout the organisation and understand the need for change and what is required of them.
- Train members of your team, arranging external training where appropriate
- Discuss promotional strategy and activities with the marketing department.
- Liaise with the finance team, warehousing, and logistics departments as appropriate.
- Seek ways of improving the way the business operates.
- Attend seminars, conferences and events where appropriate.
- Keep abreast of trends and changes in the business world.
- Devising strategies to drive online traffic to the company website.
- Collaborate and support various business units to create landing pages and optimize user experience.
- Develop growth strategies and plans on how to generate revenue for different arm of the Business digitally.
- Manage and maintain the social media presence across all channels (Facebook, LinkedIn, Instagram, WhatsApp, Twitter, YouTube) including keeping best practices in mind.
- Work with various content formats such as blogs, videos, audio podcasts, etc.
- Optimize content for the website and social media platforms.
- Ensure that the brand message is consistent in line with the groups vision, mission and value.
- Respond to enquiries and maintaining contact with clients, students via email, telephone, WhatsApp and on social media.