Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
68868
Job Views
118

Job Description



Job Overview:



  • As a Media Manager, you will be responsible for planning, implementing, and managing media campaigns to promote and enhance the organization's brand and image.

  • You will work closely with cross-functional teams, media agencies, and other stakeholders to ensure effective communication and delivery of key messages through various media channels.


Key Responsibilities:


Media Planning and Strategy:



  • Develop and implement comprehensive media plans aligned with overall marketing and communication strategies.

  • Analyze target audience behavior and media consumption patterns to optimize media placements.

  • Stay updated on industry trends and changes in media landscapes to adapt strategies accordingly.


Media Buying and Negotiation:



  • Negotiate and purchase advertising space and time across various media channels (TV, radio, print, online, social media, etc.).

  • Optimize media budgets to achieve maximum reach and impact.

  • Build and maintain relationships with media vendors and partners.


Campaign Management:



  • Oversee the execution of media campaigns from conception to completion.

  • Monitor and analyze campaign performance, providing regular reports and insights.

  • Make data-driven recommendations for improvements and optimizations.


Cross-Functional Collaboration:



  • Collaborate with marketing, creative, and other teams to align media strategies with overall business objectives.

  • Ensure consistency in messaging across all media platforms.


Budget Management:



  • Develop and manage media budgets, ensuring cost-effectiveness and efficiency.

  • Track expenditures and reconcile budgets regularly.


Media Analytics:



  • Utilize analytics tools to measure the effectiveness of media campaigns.

  • Provide insights and recommendations based on performance metrics.


Qualifications:



  • Bachelor's degree preferably in Marketing, Communications, Business, or a related field.

  • Proven experience in media planning, buying, and campaign management.

  • Strong understanding of media trends, consumer behaviour, and market dynamics.

  • Excellent negotiation and communication skills.

  • Proficiency in using media planning and analytics tools.

  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.

  • Creative thinking and problem-solving skills.

  • Familiarity with digital marketing and social media platforms.


Preferred Skills:



  • Experience with media buying platforms and ad management tools.

  • Knowledge of emerging trends in digital and social media marketing.

  • Certifications in media planning or related areas.


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