• Application Deadline: Fri, 8 Dec 2023 00:00:00 GMT
• Position: Digital Marketing Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Responsibilities

Digital Marketing Strategy:

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.

Search Engine Optimization (SEO):

• Optimize website content and structure to enhance search engine visibility and drive organic traffic.

Content Marketing:

• Create engaging and relevant content for our businesses online presence, including blog posts, articles, and social media content.

Social Media Management:

• Manage and optimize The Palms Hotel's social media profiles on platforms such as Facebook, Twitter, Instagram, and LinkedIn.

Email Marketing:

• Design and implement effective email marketing campaigns to engage and retain guests, as well as promote special offers.

Paid Advertising (PPC):

• Plan, execute, and optimize paid advertising campaigns on platforms like Google Ads and Facebook Ads to drive targeted traffic and bookings.

Analytics and Reporting:

• Utilize tools such as Google Analytics to track and analyze key performance metrics, providing regular reports to measure the success of digital marketing efforts.

Conversion Rate Optimization (CRO):

• Continuously optimize website elements and user flows to improve conversion rates for online bookings.

Web Design Collaboration:

• Collaborate with the web design team to ensure the website is user-friendly, visually appealing, and optimized for conversions.


• Marketing Automation:


• Implement and manage marketing automation tools to streamline workflows and enhance guest communication.

Requirements

• Bachelor's Degree in Marketing, Digital Marketing, or a related field.


• Proven experience as a Digital Marketing Specialist in the hospitality industry.


• Strong understanding of SEO best practices and experience in optimizing websites for search engines.


• Proficient in using social media platforms for business and demonstrated success in social media management.


• Experience with email marketing platforms and crafting effective email campaigns.


• In-depth knowledge of PPC advertising, including campaign setup, optimization, and budget management.


• Familiarity with web analytics tools, particularly Google Analytics.


• Creative mindset with strong written and verbal communication skills.


• Graphic design skills for basic marketing materials are a plus.


• Ability to work collaboratively with cross-functional teams and stakeholders.

Deliverables:

• Monthly digital marketing strategy reports with key performance indicators (KPIs) and insights.


• Regularly updated and optimized website content for improved SEO.


• Engaging and consistent social media content and campaigns.


• Successful execution of email marketing campaigns with measurable results.


• Well-managed PPC advertising campaigns, demonstrating a positive return on investment.


• Conversion rate optimization initiatives leading to improved online booking rates.


• Marketing automation workflows implemented for enhanced guest communication.