• Application Deadline: Fri, 15 Dec 2023 00:00:00 GMT
• Position: Digital Marketing Officer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 - 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Key Responsibilities

Digital Strategy:

• Develop and execute a comprehensive digital marketing strategy aligned with company objectives.


• Analyze market trends and competitors to identify opportunities for digital outreach.

Content Creation:

• Create engaging and relevant content for various digital platforms, including social media, website, and email campaigns.


• Collaborate with the design team to produce visually appealing graphics and multimedia content.

Social Media Management:

• Manage and optimize social media accounts to increase brand visibility and engagement.


• Monitor social media trends and incorporate them into the digital strategy.

SEO and SEM:

• Implement SEO best practices to improve organic search rankings.


• Execute and optimize paid advertising campaigns (Google Ads, social media ads) to drive traffic and conversions.

Analytics and Reporting:

• Utilize analytics tools to track and analyze digital marketing performance.


• Prepare regular reports showcasing key metrics and insights to inform future strategies.

Email Marketing:

• Plan and execute email marketing campaigns to nurture leads and retain customers.


• Segment email lists for targeted communication and analyze campaign effectiveness.

Collaboration:

• Work closely with cross-functional teams, including sales, design, Operations, strategy and IT, to ensure cohesive brand messaging.


• Collaborate with external agencies when necessary.

Qualifications

• Bachelor's Degree in Marketing, Communications, or a related field.


• Proven experience 2-3 years in digital marketing roles.


• Familiarity with the latest digital marketing trends and tools.


• Strong written and verbal communication skills.


• Analytical mindset with proficiency in data analysis tools.


• Graphics production.