Digital Marketing Executive at Uniccon Group

Job Overview

Location
Lagos, FCT
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
69146
Job Views
104

Job Description



Description:



  • We are looking for an experienced and result-driven digital marketing executive to join our marketing team.

  • As a digital marketing executive at our company, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy.

  • The development and implementation of digital marketing strategies are extremely

  • important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.

  • The ideal candidate is expected to have experience and passion for digital technologies and all major digital marketing channels and tools.


Duties and responsibilities



  • Develop, implement and monitor the overall digital marketing strategy

  • Stay up to date with the latest technology and best digital marketing practices

  • Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display, etc)

  • Set up conversion, pixel, and event tracking on the website and across various digital platforms

  • Manage and improve online content, paying attention to SEO, domain authority and community building.

  • Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

  • Monitor competition and provide suggestions for improvement

  • Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions

  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

  • Prepare online newsletters and promotional emails, organize their distribution and

  • ensure growth of newsletter subscribers.

  • Provide creative ideas for content creation


Requirements



  • A minimum of 3 years of experience as a Digital Marketing Executive

  • 3 years of experience in developing and implementing digital marketing strategies

  • Good knowledge of all different digital marketing channels

  • Good knowledge and experience with online marketing tools and best practices

  • 3 years of hands-on experience with SEO/SEM and Google Analytics

  • Sense of ownership for the brand

  • Critical thinker and problem-solving skills

  • Team player

  • Good time-management skills

  • Great interpersonal and communication skills

  • BSc degree in Marketing, Communications, or relevant field


 


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