• Application Deadline: Tue, 12 Dec 2023 00:00:00 GMT
• Position: Head of Marketing


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 8 years


• Location Ogun


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Objective:

• The Head of Marketing will be responsible for the development and implementation of effective marketing strategies to drive business growth and increase brand awareness.


• The role requires a deep understanding of the financial industry and the ability to innovate in a dynamic market.

Essential Job Duties & Responsibilities

• Develop, implement, and continually refine a comprehensive marketing strategy aligned with the bank's business objectives.


• Monitor market trends and competitors to identify opportunities and make recommendations regarding marketing strategy.


• Collaborate with different stakeholders to ensure successful implementation of strategic marketing plans including defining success criteria, measuring effectiveness of initiatives, and reporting on results.


• Oversee digital marketing initiatives, including social media, email marketing, and online advertising.


• Provide leadership in business development strategy and execute regular sales activities to generate business.


• Manage and enhance the banks brand image and positioning in the market.


• Collaborate with product teams to create and execute effective marketing campaigns for new and existing products of the bank.


• Set annual marketing performance goals for the all staff and develop initiatives for the achievement of those goals.


• Ensure that all marketing activities comply with regulatory standards and ethical practices.

Requirements

• Bachelor's degree, HND, or M.Sc. in Marketing, Business


• Administration, Banking & Finance or a related field


• Proven microfinance experience in similar role.


• Minimum of 8 years of relevant work experience.


• Sound understanding of the banking industry, particularly


• microfinance banking services, regulations, and professional standards.


• Effective communication and interpersonal skills.


• Sound analytical and problem-solving skills.


• High level of integrity, professionalism, and ethical conduct.


• Excellent organizational, managerial, and decision-making skills.


• Not more than 40 years old.