• Application Deadline:
• Position: Team Member, Digital Marketing (Paid Media Advertiser)


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Qualification:

• Bachelor’s Degree (Second Class minimum) or HND (Upper Credit) in Marketing or any other related field. Most importantly, candidate should have Digital Marketing Certifications.

Experience:

• Minimum of 2 years on the role and 2 years in Digital Marketing

Certifications

Must include any of the following: Google advertising, Meta Advertising, Google Analytics.

Job Objective(s)

• To implement all online advertising campaigns for the bank to include Search Engine Marketing (SEM), Meta Advertising, Google Display and Video Advertising, Twitter Advertising, LinkedIn advertising.


• Liaise with third party advertising platforms to implement advertising campaigns.


• Deliver reports after every campaign and implement tracking across the website and mobile app.

Duties & Responsibilities

• Design, Execute, and Maintain ROI-Focused Targeted online Ad campaigns.


• Conduct thorough analysis of trends and targeting options.


• Continually optimize campaigns including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.


• Drive Cost-per-action low for every campaign while achieving the objectives of each campaign.


• Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance.


• Compile monthly reports for all product campaign performance.


• Set up Conversion Tracking & Retargeting Pixels


• Conduct in-depth competitive analysis within the financial industries to stay informed.


• Liaise with Digital Advertising Service providers such as Meta, Google, Twitter to get Invoices, Budget, and other campaign needs.


• Identify new advertising platforms to further push the bank’s products and services.

Key Competencies/ Knowledge

• Google Ads Manager


• Meta Ads Business  


• Twitter Ads


• Google Tag Manager


• Google Analytics


• Excel and PowerPoint