Increase revenue generation and brand visibility for Women Radio by engaging relevant experts to improve the quality of content creation, audience engagement, improving on digital imprints of the organisation, leveraging & enhancing Her products for better engagements with the audience and expanding on the Women Radio Membership Network.
Phase one:
Review and evaluation of WR products baseline
Report on findings based on evaluation
Training of Women Radio staff on Product management based on findings
Attachment of a WR staff to expert for understudy
Phase Two:
Outline of Strategies to expand Women Radio Membership
Strategies to create & introduce WR Newsletter
Introduction of WR Podcast, content streamlining & strategies to increase listenership
Phase Three:
Marketing of WR Products and Network liaising with the Business Development Expert and Social Manager
Monitoring and evaluation of Newsletters and podcast
Audience feedback and improvement of products based on feedback.
Phase Four:
Final report post-project to be submitted to the Project Director
Monitoring of assigned staff on capacity to monitor & improve products.
Requirements
Candidates should possess Bachelor's Degrees with 3 - 5 years relevant work experience.