• Application Deadline:
• Position: Marketing and Communications Lead


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Description 

• The Marketing & Communications Lead is responsible for the execution of the company's overall long-term marketing strategy and initiatives.


• Reporting directly to the Head, Marketing and Corporate Communications, he/she will be accountable for the development and successful implementation of all marketing research, campaign plans/programs, branding & product positioning, product & sales support strategies, while also strongly maintaining key industry & public relations as well as internal engagement. The role is specific to the group master brand and sub-business brands.


• Build and tailor marketing strategies across all relevant media to support the company's business objectives.


• Devise creative new marketing strategies to increase margin and ultimately revenue.


• Work with the sales and product management teams to implement tactics to maximize profit and increase market share while maintaining customer satisfaction.


• Lead company and product brand positioning, service marketing strategies, and corporate brand enhancement initiatives.


• Manage consultancies and creative partners responsible for developing brand communication initiatives to ensure content is on-brand, disruptive, sticky, and delivers the desired outcome.


• Develop strategies and manage marketing campaigns (above, below and through the line) to ensure that product offerings meet expectations of customers and add to the credibility of the brand.


• Responsible for the consistency of the brand’s visual identity across all stakeholder touchpoints.


• Enhance company and product positioning, corporate messaging architecture, and corporate marketing presentations.


• Supervise and administer all company social media accounts, ensuring that inspiring, original, up-to-date, and engaging content are published regularly, following the approved publishing schedule.


• Manage and supervise all branding processes for two and three-dimensional assets, including stationery, signage, billboards, etc.


• Connect, communicate, and maintain strong relationships with industry professionals optimizing the strength of the network to boost brand growth.


• Monitor market trends, research consumer insights, and competitors’ activities.


• Organize events such as product launches, exhibitions, and photoshoots.


• Support the development of high-impact marketing magnets such as whitepapers, presentations, case studies for print and online media to help improve awareness & marketing win rates.


• Ensure coordination of effective stakeholder management.


• Present analysis of marketing data, including performance reports and campaign results, in order to improve future marketing strategies and campaigns.


• Prepare the ipNX strategic internal communications plan and policy.


• Ensure the interpretation of an authentic employee value proposition.


• Develop a disruptive channel mix to increase content interaction, drive engagement, and build loyal ambassadors.


• Ensure “a great place to work” reputation for the employer brand.


• Ensure internal communication is consistent and reflects the organization’s strategic vision.


• Support social media communications to deliver a strong employee value proposition.


• Analyze and give reports on monthly staff engagement key metrics and trends across platforms.


• Provision of strategic recommendations and tactical insights to optimize engagement performance.


• Develop and run surveys to elicit employee feedback.


• Develop, edit, and produce communications for a range of audience segments including but not limited to presentations, scripts, briefing documents, articles, and emails.


• Review and edit communications drafted by internal and external stakeholders and make recommendations to ensure messaging is consistent with the tone of voice.


• Work with creative execution teams to edit, design, and print internal publications.


• Support progressive ideas with research and experience.


• Ensure consistent framing of messages.


• Plan and schedule content and timelines across all platforms driving high reach and engagement.


• Enforce a consistent brand voice across all channels.


• Write creative, concise, and compelling narratives to promote upcoming events, products, and services.


• Publish content on the company website and blog.


• Develop quarterly newsletter.


• Ensure staff are engaged in company initiatives.


• Archive content and performance data for future planning and business continuity.


• Develop a comprehensive corporate responsibility and sustainability strategy which is aligned with the brand’s strategy and credibility hallmarks.


• Expand CSR framework to include employees and ensure active engagement.


• Amplify CSR initiatives leveraging other marketing mix.


• Identify initiatives with opportunities for direct impact either as primary or secondary beneficiaries.


• Discover events with business value and essence attributes to participate in.


• Set timing of release to coordinate with company events or initiatives.


• Identify key trends and social conversations to engage in and elevate ipNX’s brand.


• Establish relationships with passionate and influential supporters (internal & external) to grow ipNX’s reach.


• Develop impact reports based on initiatives participated in.


• Design event experiences which are aligned with the brand strategy and deliver expected outcomes.


• Coordinate proprietary events to achieve the brand’s quality expectations.


• Develop and cultivate a network of media practitioners based on relevant sectors and beats.


• Circulate press releases, monitor brand sentiments, and capture stakeholder feedback.


• Track ipNX mentions and alerts across all channels to ensure the brand reputation is optimal.


• Develop a proactive crisis management plan and mechanism to protect the brand, assets, and its people.


• Develop brand audit and maintain a consistent brand health tracker in line with brand strategy.


• Manage brand manual and ensure brand protection in line with terms of licensing and co-branding.


• Ensure brand compliance and quality in line with brand manual.

Educational Qualifications & Functional Skills

• BA/B.Sc./HND in Advertising, Mass Communications, Public Relations, Journalism, and Marketing or related field (2.1/Upper Credit Minimum).


• Professional qualification from the Chartered Institute of Public Relations or the Chartered Institute of Marketing will be an added advantage.


• Master’s Degree in the relevant field will be an added advantage.


• Minimum 5 years proven work experience in marketing and corporate communications. Experience within a group structure would be an added advantage.


• Understanding of the importance of good media communications within a large organization.


• Excellent writing, editing, and proofreading skills as well as creating content that inspires consumers and drives engagement.


• Strong communication, documentation, presentation, and speaking skills.


• Embrace change and have experience in supporting change management processes.


• Enjoy working within a fast-paced, performance-based, technology-focused, or similar professional environment.


• An ability to identify target audience segments and build content to meet them at their points of need.


• Excellent multitasking skills.


• Time and project management skills, including the ability to work on multiple projects at the same time.


• Proven ability to develop brand and marketing strategies and communicate recommendations to Head, Marketing and Corporate Communications.


• Excellent understanding of the full marketing mix and disruption factor.


• Excellent analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and develop business cases.


• Be a self-starter, able to work with general direction and exercise independent judgment.


• Proven experience in the development and production of creative and engaging social content.


• Ability to work independently and manage one’s time.


• Good interpersonal and relationship-building skills.


• A deep understanding of digital marketing platforms including Facebook, Instagram, X, Snapchat, YouTube, etc.


• Ability managing multiple stakeholders with strong examples of clear and concise communication.


• History of career growth, consistently meeting and exceeding goals and increasing responsibilities.