The job holder will take the lead in promoting the company’s brand through the implementation of marketing strategies and initiatives.
Also acts as a liaison between the organization, the public, and the media to ensure that the brand remains top of mind.
Job Responsibilities
Build, monitor, and report (using data-based analytics tools) on the effectiveness of marketing activities including ROI, and campaign dashboards. Etc.,
Develop strategies to engage target markets, as well as to build out and grow new digital marketing opportunities to reach new audience
Identify and recommend brand collaboration opportunities, partnering with other notable brands
Ensure adherence to local and global guidelines for all branding, communications, and advertising initiatives and processes.
Develop and monitor campaign budgets.
Eligibility Criteria
Must have a Bachelor’s Degree and 4 - 5 years of marketing experience in the pharmaceutical industry.
Recognised certification in Marketing.
Skills Required:
In-depth knowledge of market, advertising, and promotion concepts and strategies in the health and wellness segment of the Pharmaceutical Industry
Proven content writing or copywriting experience
Possess strong leadership and project management skills.