• Application Deadline: Sun, 31 Dec 2023 00:00:00 GMT
• Position: Brand & Public Relations Officer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 - 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Purpose of the Job

The job holder is responsible for the execution of the company's overall long-term marketing strategy and initiatives. Reporting directly to the Head, Marketing and Corporate Communications, he/she will be accountable for the development and successful implementation of all marketing research, campaign plans/programs, branding & product positioning, product & sales support strategies, while also strongly maintaining key industry & public relations as well as internal engagement. The role is specific to the group master brand and sub-business brands.

Expected Key Results

• Build and tailor marketing strategies across all relevant media to support the company’s business objectives


• Devise creative new marketing strategies to increase margin and ultimately revenue


• Work with the sales and product management teams to implement tactics to maximize profit and increase market share while maintaining customer satisfaction


• Lead company and product brand positioning, service marketing strategies and corporate brand enhancement initiatives.


• Internal Communications Strategy


• Content Development, Administration, and Management


• CSR & Sponsorships


• Events and Public Relations


• Brand Management

Educational Qualifications:

• BA/B.Sc./HND in Advertising, Mass Communications, Public Relations, Journalism and Marketing or related field (2.1/Upper Credit Minimum)

Functional Skills:

• Professional qualification from the Chartered Institute of Public Relations or the Chartered Institute of Marketing will be an added advantage


• Masters’ degree in the relevant field will be an added advantage


• Understanding of the importance of good media communications within a large organisation


• Excellent writing, editing, and proofreading skills as well as creating content that inspires consumers and drives engagement


• Strong communication, documentation, presentation, and speaking skills


• Embrace change and have experience in supporting change management process


• Enjoy working within a fast-paced, performance-based, technology-focused, or similar professional environment

Work Experience:

• Minimum 5 years proven work experience in marketing and corporate communications. Experience within a group structure would be an added advantage

Other Requirements:

• Customer Focus


• Tech savvy


• Action orientation


• Drive results


• Cultivate Innovation


• Ability to optimize work processes


• Resilience


• Self Development


• Nimble Learning