Brand Manger at CWAY Foods and Beverages Nigeria

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
69747
Job Views
117

Job Description



Job Summary



  • Only Food & Beverage industry experienced candidates with relevant experience should apply

  • Analyze brand positioning and consumer insights

  • Shape and communicate our vision and mission

  • Translate brand elements into plans and go-to-market strategies

  • Manage a team of marketing people working on brand initiatives

  • Lead creative development to motivate the target audience to “take action”

  • Establish performance specifications, cost and price parameters, market applications and sales estimates

  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs

  • Monitor market trends, research consumer markets and competitors’ activities

  • Oversee new and ongoing marketing and advertising activities

  • Monitor product distribution and consumer reactions

  • Devise innovative growth strategies

  • Align the company around the brand’s direction, choices and tactics


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