• Application Deadline: Sun, 24 Dec 2023 00:00:00 GMT
• Position: Digital Marketing Officer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 years


• Location Abuja


• Job Field Media / Advertising / Branding 
  

• We are looking for a Digital Marketing Officer who is efficient, smart and dedicated, who can assist the marketing team in developing, implementing, tracking and optimizing digital marketing campaigns across all digital channels.


• He/She will be responsible for all digital marketing campaigns, including generating leads, conducting market research and actively engaging with the business to optimize the performance of our digital strategies.


• He/She will provide overall support in relation to the company’s overall marketing processes.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns


• Develop and implement digital marketing strategy


• Manage organization's website and maintain it, keeping best practices in mind


• Optimize content for the website and social media platforms


• Work with various content formats such as blogs, videos, audio podcasts, etc.


• Maintain social media presence across all digital channels


• Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).


• Create visual concepts for promotional activities


• Manage the digital marketing calendar


• Maintain the online presence and reputation of the company


• Oversee the creation and maintenance of social media content


• Oversee the digital marketing budget


• Analyze digital data to draw key recommendations around website optimization


• Conduct social media audits to ensure best practices are being used


• Maintain digital dashboard of several different accounts


• Coordinate with sales team to create marketing campaigns


• Prepare emails to send out to customers on email marketing platforms


• Ensure that the brand message is consistent


• Identify trends and insights, and optimize performance based on the insights


• Brainstorm new and creative growth strategies


• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points


• Instrument conversion points and optimize user funnels


• Collaborate with agencies and other vendor partners


• Evaluate emerging technologies and provide perspective for adoption where appropriate

Qualifications and Competencies

• A minimum of Bachelor’s Degree in marketing or related field.


• Minimum of 2 Years of Experience in Digital Marketing


• Proven working experience in digital marketing


• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns


• Knowledge of video and picture editing software


• Knowledge of Graphics Design is highly desirable


• Must be able to juggle multiple projects at the same time


• Incredible attention to detail


• Understanding of all social media platforms


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate


• Experience in optimizing landing pages and user funnels


• Solid knowledge of website analytics tools


• Working knowledge of ad serving tools


• Experience in setting up and optimizing Google Adwords campaigns


• Strong analytical skills and data-driven thinking


• Up-to-date with the latest trends and best practices in online marketing and measurement