• Application Deadline:
• Position: Analyst - Paid Performance Marketing


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 - 5 years


• Location Lagos


• Job Field Data, Business Analysis and AI 
  

• This role requires 3 - 5 years of experience in the media field, with a strong background in media planning or buying.


• An integrated role with expertise in digital planning and execution is highly valued.

Responsibilities:

• Collaborate with the marketing team to develop effective media strategies and plans


• Conduct research and analysis to identify target audiences and determine the most suitable media channels


• Create media plans that align with campaign objectives and budgetary requirements


• Monitor and optimize media campaigns to ensure maximum performance and ROI


• Stay updated on industry trends, emerging technologies, and best practices in media planning and execution


• Utilize digital tools such as Facebook Ads Manager, Google AdWords, and analytical platforms (e.g., Adobe, Adjust, PowerBI) to track and measure campaign effectiveness


• Generate insightful reports on campaign performance, providing actionable recommendations for future campaigns


• Collaborate cross-functionally with internal teams and external partners to ensure seamless execution of media plans


• On top of all invoice, billing, and delivery issues. Knows when to escalate discrepancies to the manager.

Requirements:

• 3 - 5 years of experience in media planning or buying


• Strong knowledge of digital media channels, platforms, and tools


• Proficiency in using digital analytical tools such as Facebook Ads Manager, Google AdWords, and analytical platforms (e.g., Adobe, Adjust, PowerBI)


• Analytical mindset with the ability to interpret data and extract actionable insights.


• Excellent communication and presentation skills to effectively convey media strategies and campaign results.


• Detail-oriented with strong organizational and time management skills


• Ability to thrive in a fast-paced, deadline-driven environment.


• Proactive and adaptable with a passion for staying updated on industry trends and emerging technologies.