Head, Credit Cards Business at Wema Bank Plc

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
70056
Job Views
68

Job Description



About the job



  • Build & establish companies Credit Cards Business.

  • Responsible for developing a marketing strategy, product value propositions, pricing & positioning for the range of Credit Card products.

  • Work with Advertising and PR agencies to ensure visibility and positioning of the Brand & products.

  • Responsible for product design, packaging, communication, promotions, and customer insights.

  • Responsible for activation, usage & retention programs.

  • Develop & implement programs for increasing card spending & improving the % of revolvers.

  • Interface with card schemes to ensure compliance, remain conversant with emerging trends and to leverage relationships to the company's advantage.

  • Spearhead Co-brand & affinity programs to enhance market share.

  • Monitor operational excellence and propose reengineering.

  • Focus on customer orientation, service standard and service quality.

  • Explore market to increase business profitability.

  • Planning, directing and managing of Sales Team.

  • Ensure Compliance issues of regulatory authorities.


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