Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
70107
Job Views
98

Job Description



Responsibilities



  • Understanding the economic and competitive features of a sector

  • Identifying target markets

  • Identifying segments within a target market

  • Identifying the most appropriate strategies

  • Commissioning, understanding and acting upon market research

  • Understanding competitors and their strategies and likely responses

  • Developing new products

  • Auditing customers’ brand experience

  • Establishing environmental scanning for opportunities and threats

  • Understanding an organisation’s strengths and weaknesses

  • Creating a sustainable competitive advantage

  • Understanding where a brand needs to be in the future

  • Creating and delivering marketing plans to get there

  • Establishing management information systems to identify progress


Qualifications



  • Interested candidates should possess an OND, NCE, HND, Bachelor's , or Master's Degree with 3-10 years experience.


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