• Application Deadline: Tue, 30 Jan 2024 00:00:00 GMT
• Position: Product Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Oyo


• City Ibadan


• Job Field Sales / Marketing / Retail / Business Development 
  


• Salary Range ₦200,000 - ₦300,000/month
  

Job Description

• We are Looking for a Product Marketing Manager. The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing.


• They prefer to work in an environment that emphasizes ownership of projects, collaboration, learning, curiosity and a drive to continually improve oneself / the team / the organization.


• You will be responsible for developing and implementing marketing strategies to drive user acquisition, retention, and revenue growth for our business.

Responsibilities

• Assist in developing and executing lifecycle marketing campaigns across multiple channels, including email, push notifications, in-platform messaging, and other relevant channels.


• Stay up-to-date with the latest trends and best practices in acquisition and lifecycle marketing, and share insights with the rest of the team.


• Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.


• Planning and execution of communications and media actions across offline, online and social media.


• Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content


• Participating in product development, pricing and supporting new product launches.


• Manage a team of marketing people working on brand initiatives


• Lead creative development to motivate the target audience to “take action


• Conduct and manage virtual & Physical product Marketing events 


• Oversee new and ongoing marketing and advertising activities


• Monitor product distribution and consumer reactions


• Devise innovative growth strategies

Requirements

• Interested candidates should possess a Bachelor's Degree with at least 3 years experience.


• Proven working experience as Product Marketing Manager or Brand Manager in the fintech or edtech industry


• Proven ability to develop brand and marketing strategies and communicate recommendations to executives


• Experience in identifying target audiences and devising effective campaigns


• Excellent understanding of the full marketing mix


• Solid Background in Brand Storytelling and Copy writing


• Experience in Podcasting or Digital Event Management is an added advantage


• A proven understanding of paid media strategy and the marketing funnel (PPC, SEO, Email, Programmatic Display, Social) and experience with digital marketing best practices


• Familiar with product marketing tactics (e.g. integrated marketing campaigns)


• Working knowledge of web analytics tools (Google Analytics, WebTrends)


• Solid experience with all digital marketing channels including Influencer Marketing

Remuneration and Benefits

• Salary Range: N200,000 - N250,000 / Month.


• Access to development Resources


• Career Growth


• Conducive work environment


• Daily lunch