• Application Deadline: Mon, 15 Jan 2024 00:00:00 GMT
• Position: Field Marketing Specialist - EA, WA


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 5 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Summary

• As a Field Marketing Manager, you will play a pivotal role in developing and executing strategic marketing initiatives to drive brand awareness, lead generation, and customer engagement within your designated region.


• You will collaborate closely with the broader marketing team, sales teams, and external partners to ensure the successful implementation of campaigns that align with overall business objectives.


• The ideal candidate possesses a passion for technology, strategic planning and execution, as well as creative problem-solving, along with a proven track record of increase Top of Mind Awareness and Share of Voice for B2B brands.

Responsibilities

• Develop and execute comprehensive field marketing plans to meet regional business goals. 


• Analyse market trends, competitive landscape, and customer behaviour to identify opportunities and threats.


• Plan and execute targeted integrated marketing communications campaigns, events, and activities to generate leads and accelerate the sales pipeline. 


• Utilise a mix of online and offline channels to maximise reach and impact. 


• Oversee the planning and execution of regional events, including trade shows, conferences, and workshops. 


• Coordinate logistics, sponsorships, and pre/post-event marketing activities.


• Collaborate with the Revenue teams to ensure alignment between marketing activities and sales goals.


• Work closely with product marketing, content, and digital marketing teams to maintain consistent messaging and branding. 


• Track and analyse the performance of field marketing activities, providing regular reports and insights. 


• Use data-driven insights to optimize future campaigns and improve overall effectiveness.


• Manage the regional marketing budget efficiently, ensuring a strong return on investment. 


• Negotiate with vendors and partners to maximise resources and opportunities


• Drive partnerships, collaborations, and influencer relationships to expand brand reach and awareness.


• Apply and promote SeamlessHR culture and core values at all times.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree is a plus.


• Proven experience in B2B marketing with strong understanding of marketing principles and best practices.


• Excellent project management and organizational skills including exceptional communication and interpersonal abilities.


• Proficient in marketing automation tools and CRM systems.


• Proven experience of 5 years in marketing communications, stakeholder relations and engagement, or digital marketing in tech.


• Strong analytical mindset with the ability to derive actionable insights from data and adapt strategies accordingly.


• Creative thinker with the ability to ideate and execute innovative marketing strategies.


• Excellent written and verbal communication skills, with the ability to create compelling marketing content.


• Experience with Go-To-Market strategy development and execution for B2B businesses and brands


• Familiarity with agile methodologies and a willingness to adapt in a fast-paced

Benefits

• Competitive salary.


• On-site recreational/workout facilities.


• An opportunity to play an important role in building one of the top SaaS start-ups in Africa.