Regional Sales Manager at Alfred & Victoria Associates

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
70549
Job Views
113

Job Description



Job Summary & Purpose



  • As the Regional Sales Manager, you will be responsible for leading and developing the sales team within your assigned region.

  • You will play a key role in driving revenue, expanding market share, and building strong relationships with key customers.

  • The ideal candidate will have a proven track record in food industry sales, exceptional leadership skills, and a deep understanding of the market dynamics in the assigned region.


Key Responsibilities

Sales Leadership:



  • Develop and implement strategic sales plans to achieve and exceed revenue targets.

  • Lead, mentor, and motivate the sales team to achieve individual and collective goals.


Market Expansion:



  • Identify and pursue new business opportunities within the assigned region.

  • Develop and maintain strong relationships with key customers, distributors, and retailers.


Product Knowledge:



  • Possess in-depth knowledge of our product offerings, staying informed about industry trends, and communicating relevant information to the sales team.


Sales Performance Analysis:



  • Monitor and analyze sales performance metrics, providing regular reports to senior management.

  • Implement corrective actions and strategies to address any performance gaps.


Customer Relationship Management:



  • Build and nurture strong relationships with key accounts and stakeholders.

  • Address customer concerns and ensure a high level of customer satisfaction.


Collaboration with Cross-Functional Teams:



  • Work closely with production, logistics, and marketing teams to ensure seamless operations and delivery of products to customers.

  • Collaborate with marketing to develop and execute effective promotional campaigns.


Forecasting and Planning:



  • Develop accurate sales forecasts and contribute to overall business planning.

  • Collaborate with the demand planning team to ensure optimal inventory levels.


Competition Analysis:



  • Stay informed about competitors' activities, pricing strategies, and market trends.

  • Recommend adjustments to the sales approach based on competitive analysis.


Training and Development:



  • Conduct training sessions to enhance the skills and product knowledge of the sales team.

  • Implement ongoing professional development initiatives.


Budget Management:



  • Manage the sales budget effectively, optimizing resources to achieve maximum results.

  • Provide input into budget planning processes.


Role Requirements



  • 12 - 14 years’ experience in Sales

  • Must have experience with a Biscuit manufacturing firm or must be from a strong FMCG such as Perfetti, P&G, Unilever, GSK, etc

  • Must have at least 3 years’ experience as RSM

  • Someone flexible with regions will be appreciated, while those who are regions-specific should be stated.


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