• Application Deadline: Mon, 8 Jan 2024 00:00:00 GMT
• Position: Digital Marketing Officer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Responsibilities

Digital Campaign Management:

• Develop, implement, and optimize digital marketing campaigns across various channels, including social media, email, SEO, SEM, and display advertising.


• Collaborate with clients to understand their goals and tailor digital strategies to meet their specific needs.

Content Creation and Management:

• Create compelling and engaging content for digital platforms.


• Collaborate with our creative team to ensure content aligns with client objectives and brand messaging.

Social Media Management:

• Manage and grow clients' social media presence.


• Devise and execute social media strategies to enhance brand awareness and engagement.

SEO and SEM:

• Conduct thorough keyword research and optimize content for search engines.


• Oversee paid advertising campaigns, analyze performance metrics, and provide actionable insights for improvement.

Email Marketing:

• Develop and execute effective email marketing campaigns.


• Optimize email strategies to enhance open rates, click-through rates, and overall campaign performance.

Analytics and Reporting:

• Monitor key performance indicators (KPIs) and generate detailed reports on campaign effectiveness.


• Provide clients with insights and recommendations based on data analysis.

Client Collaboration:

• Build strong relationships with clients, understanding their business objectives and ensuring our digital strategies align with their overall marketing goals.


• Collaborate with internal teams to deliver cohesive and integrated marketing solutions.

Qualifications

• Bachelor's Degree in Marketing, or a related field.


• Proven experience as a Digital Marketing Specialist in a marketing agency setting.


• In-depth knowledge of digital marketing channels, tools, and best practices.


• Proficient in SEO, SEM, social media management, and email marketing.


• Analytical mindset with a data-driven approach to decision-making.


• Exceptional written and verbal communication skills.


• Creative thinker with the ability to generate innovative ideas (very critical).